Why Gen Z love Web3 as an idea. This is what every marketer should understand about the trend.I (mostly) do not believe in Web 3. BUT I think the core ideas of Web 3 tell a lot about my generation Here is what I mean.Mar 6, 2023Mar 6, 2023
5 skills your kid will learn if they want to be a YouTuberPeople often ask me: “HELP! MY KID WANTS TO BECOME A STREAMER WHAT DO I DO?” Here is what I answer:Mar 2, 2023Mar 2, 2023
Why Gen Z is not excited about “the metaverse”Only 38% of Zoomers believe the metaverse is the next big thing. Does that mean Zers don’t believe in the metaverse? It’s a little more…Mar 2, 2023Mar 2, 2023
Generation Z and a love-hate relationship with social mediaGeneration Z has a love-hate relationship with social media. ✍ And you too may be stuck in such a relationship — even if you are not a…Feb 28, 2023Feb 28, 2023
4 myths about female gamersGaming is only for bros? Wake up, it’s 2023. 🙄 Don’t make the mistake of targeting gaming marketing ONLY to men.Feb 27, 2023Feb 27, 2023
Durex teaches gamers how to DO IT safely. [MARKETING CASE STUDY]Valentine’s was just yesterday so we are still on topic. 😉 Let’s talk about 🎮 gaming and … sex education 🍑 Durex does it rightFeb 24, 2023Feb 24, 2023
Is gaming the new lipstick?💄The lipstick effect is a theory that in times of crisis or recession, sales of small luxury goods esp. lipstick, rise. What about gaming?Feb 6, 2023Feb 6, 2023
17 sarcastic marketing predictions for 2023 from a Gen ZerAccurate preditions including esports, gaming, influencers and metaverse. With a wink ;)Feb 6, 2023Feb 6, 2023
Why metaverse marketing is bullshit — a Gen Zer explains what brands are doing wrong [Ad Age op ed]The buzzword can’t come before the value and quality for the audienceAug 8, 2022Aug 8, 2022
3 real ways to be authentic to Gen Z.Authenticity + Gen Z are the most common buzzword duo. Let’s put real meaning to it. Here are 3 ways to be authentic to Gen Z.Jul 20, 2022Jul 20, 2022
![Durex teaches gamers how to DO IT safely. [MARKETING CASE STUDY]](https://miro.medium.com/v2/resize:fill:160:106/1*RDZo4EbyOK7G9svz8OSnxw.png)
![Durex teaches gamers how to DO IT safely. [MARKETING CASE STUDY]](https://miro.medium.com/v2/resize:fill:320:214/1*RDZo4EbyOK7G9svz8OSnxw.png)
![Why metaverse marketing is bullshit — a Gen Zer explains what brands are doing wrong [Ad Age op ed]](https://miro.medium.com/v2/resize:fill:160:106/1*3LMBGvycwUO1fPjCyPH2FA.jpeg)
![Why metaverse marketing is bullshit — a Gen Zer explains what brands are doing wrong [Ad Age op ed]](https://miro.medium.com/v2/resize:fill:320:214/1*3LMBGvycwUO1fPjCyPH2FA.jpeg)
