Wiktoria WójcikWhy Gen Z love Web3 as an idea. This is what every marketer should understand about the trend.I (mostly) do not believe in Web 3. BUT I think the core ideas of Web 3 tell a lot about my generation Here is what I mean.Mar 6, 2023Mar 6, 2023
Wiktoria Wójcik5 skills your kid will learn if they want to be a YouTuberPeople often ask me: “HELP! MY KID WANTS TO BECOME A STREAMER WHAT DO I DO?” Here is what I answer:Mar 2, 2023Mar 2, 2023
Wiktoria WójcikWhy Gen Z is not excited about “the metaverse”Only 38% of Zoomers believe the metaverse is the next big thing. Does that mean Zers don’t believe in the metaverse? It’s a little more…Mar 2, 2023Mar 2, 2023
Wiktoria WójcikGeneration Z and a love-hate relationship with social mediaGeneration Z has a love-hate relationship with social media. ✍ And you too may be stuck in such a relationship — even if you are not a…Feb 28, 2023Feb 28, 2023
Wiktoria Wójcik4 myths about female gamersGaming is only for bros? Wake up, it’s 2023. 🙄 Don’t make the mistake of targeting gaming marketing ONLY to men.Feb 27, 2023Feb 27, 2023
Wiktoria WójcikDurex teaches gamers how to DO IT safely. [MARKETING CASE STUDY]Valentine’s was just yesterday so we are still on topic. 😉 Let’s talk about 🎮 gaming and … sex education 🍑 Durex does it rightFeb 24, 2023Feb 24, 2023
Wiktoria WójcikIs gaming the new lipstick?💄The lipstick effect is a theory that in times of crisis or recession, sales of small luxury goods esp. lipstick, rise. What about gaming?Feb 6, 2023Feb 6, 2023
Wiktoria Wójcik17 sarcastic marketing predictions for 2023 from a Gen ZerAccurate preditions including esports, gaming, influencers and metaverse. With a wink ;)Feb 6, 2023Feb 6, 2023
Wiktoria WójcikWhy metaverse marketing is bullshit — a Gen Zer explains what brands are doing wrong [Ad Age op ed]The buzzword can’t come before the value and quality for the audienceAug 8, 2022Aug 8, 2022
Wiktoria Wójcik3 real ways to be authentic to Gen Z.Authenticity + Gen Z are the most common buzzword duo. Let’s put real meaning to it. Here are 3 ways to be authentic to Gen Z.Jul 20, 2022Jul 20, 2022
![Durex teaches gamers how to DO IT safely. [MARKETING CASE STUDY]](https://miro.medium.com/v2/resize:fill:160:106/1*RDZo4EbyOK7G9svz8OSnxw.png)
![Durex teaches gamers how to DO IT safely. [MARKETING CASE STUDY]](https://miro.medium.com/v2/resize:fill:320:214/1*RDZo4EbyOK7G9svz8OSnxw.png)
![Why metaverse marketing is bullshit — a Gen Zer explains what brands are doing wrong [Ad Age op ed]](https://miro.medium.com/v2/resize:fill:160:106/1*3LMBGvycwUO1fPjCyPH2FA.jpeg)
![Why metaverse marketing is bullshit — a Gen Zer explains what brands are doing wrong [Ad Age op ed]](https://miro.medium.com/v2/resize:fill:320:214/1*3LMBGvycwUO1fPjCyPH2FA.jpeg)
