People often ask me: “HELP! MY KID WANTS TO BECOME A STREAMER WHAT DO I DO?” Here is what I answer: First thing: 😵Don’t panic. You are not alone. 30% of kids want to become YouTubers. Why? It’s not about that love of video content. But they want to express themselves…

Only 38% of Zoomers believe the metaverse is the next big thing. Does that mean Zers don’t believe in the metaverse? It’s a little more complicated than that. 👇 Surely, you’ve heard many times that Generation Z will love the metaverse. Or that they already love it. And you’ve probably…

Generation Z has a love-hate relationship with social media. ✍ And you too may be stuck in such a relationship — even if you are not a Zoomer. [Read more + data 👇 ] YES, social media is an important part of Gen Z lives: 👉 44% of Zers check…

Gaming is only for bros? Wake up, it’s 2023. 🙄 Don’t make the mistake of targeting gaming marketing ONLY to men. You’ve probably heard countless myths about women gamers. Today we will deal with the 4 most popular ones. ⚠ MYTH #1 Only men play games. It’s like saying that only men watch movies, listen to music…

Valentine’s was just yesterday so we are still on topic. 😉 Let’s talk about 🎮 gaming and … sex education 🍑 Durex does it right What did they do? They met Gen Zers in their natural spaces. And made it easy (and fun!) to learn more about safe sex from…

💄The lipstick effect is a theory that in times of crisis or recession, sales of small luxury goods esp. lipstick, rise. I think in 2023 we will change lipstick for games. 👇 Here is why In the 2023 recession, the small luxury for many people will be games, not perfumes or lipstick. Below are 2 theories on why the lipstick effect works and my POV on why games fit. ▶Theory 1: In bad…

🎮Gaming, esports and metaverse 1) To nobody’s surprise most metaverse campaigns will be gaming activations wrapped in more buzzwordy headlines. 2) In good news: there will be more work being done in the real Metaverse technology, standards and legislation fields. 3) People will continue to re-share awful Decentraland and Horizon World screenshots with “haha…

The buzzword can’t come before the value and quality for the audience [This article was first published in a bit shorter version on Ad Age, read it here] The marketing industry loves chasing buzzwords. …

Authenticity + Gen Z are the most common buzzword duo. Let’s put real meaning to it. Here are my top 3 ways to be authentic in marketing to Gen Z. 1. Put your money where your mouth is. It’s better to be less [ some adjective] than dishonest. Gen Z’s will always sniff and call your bullshit out. …