Wiktoria Wójcik – Medium

Wiktoria Wójcik

Wiktoria Wójcik

Why Gen Z love Web3 as an idea. This is what every marketer should understand about the trend.

I (mostly) do not believe in Web 3. BUT I think the core ideas of Web 3 tell a lot about my generation Here is what I mean.

2 min readMar 6, 2023

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Why Gen Z love Web3 as an idea. This is what every marketer should understand about the trend.

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Wiktoria Wójcik

5 skills your kid will learn if they want to be a YouTuber

People often ask me: “HELP! MY KID WANTS TO BECOME A STREAMER WHAT DO I DO?” Here is what I answer:

2 min readMar 2, 2023

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5 skills your kid will learn if they want to be a YouTuber

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Wiktoria Wójcik

Why Gen Z is not excited about “the metaverse”

Only 38% of Zoomers believe the metaverse is the next big thing. Does that mean Zers don’t believe in the metaverse? It’s a little more…

2 min readMar 2, 2023

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Why Gen Z is not excited about “the metaverse”

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Wiktoria Wójcik

Generation Z and a love-hate relationship with social media

Generation Z has a love-hate relationship with social media. ✍ And you too may be stuck in such a relationship — even if you are not a…

2 min readFeb 28, 2023

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Generation Z and a love-hate relationship with social media

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Wiktoria Wójcik

4 myths about female gamers

Gaming is only for bros? Wake up, it’s 2023. 🙄 Don’t make the mistake of targeting gaming marketing ONLY to men.

2 min readFeb 27, 2023

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Wiktoria Wójcik

Durex teaches gamers how to DO IT safely. [MARKETING CASE STUDY]

Valentine’s was just yesterday so we are still on topic. 😉 Let’s talk about 🎮 gaming and … sex education 🍑 Durex does it right

3 min readFeb 24, 2023

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Durex teaches gamers how to DO IT safely. [MARKETING CASE STUDY]

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Wiktoria Wójcik

Is gaming the new lipstick?

💄The lipstick effect is a theory that in times of crisis or recession, sales of small luxury goods esp. lipstick, rise. What about gaming?

2 min readFeb 6, 2023

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Is gaming the new lipstick?

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Wiktoria Wójcik

17 sarcastic marketing predictions for 2023 from a Gen Zer

Accurate preditions including esports, gaming, influencers and metaverse. With a wink ;)

3 min readFeb 6, 2023

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17 sarcastic marketing predictions for 2023 from a Gen Zer

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Wiktoria Wójcik

Why metaverse marketing is bullshit — a Gen Zer explains what brands are doing wrong [Ad Age op ed]

The buzzword can’t come before the value and quality for the audience

5 min readAug 8, 2022

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Why metaverse marketing is bullshit — a Gen Zer explains what brands are doing wrong [Ad Age op ed]

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Wiktoria Wójcik

3 real ways to be authentic to Gen Z.

Authenticity + Gen Z are the most common buzzword duo. Let’s put real meaning to it. Here are 3 ways to be authentic to Gen Z.

2 min readJul 20, 2022

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3 real ways to be authentic to Gen Z.

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Wiktoria Wójcik

Wiktoria Wójcik

co-founder of inStreamly, Genki.me & Streamcoi. Writing about GenZ, metaverse and gaming — especially from the angle of marketing.

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